Adrienne Rotella

Adrienne Rotella

Director, Product Strategy

Stages covered by Adrienne

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About this Speaker

Adrienne leads product strategy at Givewith, a social impact technology company, where she brings the company’s mission to life by developing new products and integrations and successfully bringing them to market. In 2019, she was responsible for Givewith’s integration with SAP Ariba, which scaled social impact solutions into the procurement space. Adrienne has held a variety of marketing roles at some of the world’s largest ad tech companies, including overseeing the global content marketing strategy for Integral Ad Science and marketing for Mediaocean’s partnerships & integrations. Prior to that, she spent several years working on the development of an online research product for Oxford University Press. She holds a BA with High Honors from Emory University, and a certificate in Product Strategy from Northwestern University’s Kellogg School of Management.

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