Jake has a data-informed focus that brings a unique blend cross-channel digital experience with a specialization in digital media analytics, web analytics, and business intelligence. He has successfully helped orchestrate enterprise measurement and data strategy that aids clients in bringing consumer centricity and insights to the center of their organizations. Jake currently leads the Product Analytics discipline at Mailchimp where his team injects data into product strategy. Prior to Mailchimp, Jake has led analytics strategy and measurement solutions for clients such as Intel, Citi, USAA, Petco, Cars.com, Smuckers, and more.
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