B2B vs B2C: Are the Lines Blurring?

A talk by Kate Zasada
Group Product Manager, Zapier

25 March 2021, 06:30 PM

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About this talk

In many PM careers, it is common to choose a lane and stick with it: consumer PMs rarely made the leap to B2B products, and when looking for your next job it is likely you will stick with the model you know. With software becoming a bigger part of everything we do, the lines between consumer and business products have blurred-- we’re trying to win over the humans working at businesses who have come to expect a different level of user experience from the tools they use all day at work, which requires consumer insights to grow your B2B product.

As a recent switcher from pure consumer products to B2B, Kate will share: How to evaluate if your product might benefit from consumer growth tactics vs traditional go to market strategies, key consumer product insights for any PM embarking on product lead growth, and the differences between pure consumer and b2b for anyone considering making the leap

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