Designing products and services to create a customer-centric ethos are critical to product and business success. We know this, but it’s not always easy to get every business to think and work this way.
How can you embed this thinking inside your organization? And if some teams ‘get’ the customer, how do you educate them around understanding your customer's growing needs? It’s time to explain and demonstrate the value of creating customer-centricity in design when launching products in tight timelines.