Go-to-Market with Internal Products

A talk by James Heimbuck
Senior Product Manager, Verify, GitLab

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About this talk

If you are building products for internal teams it is not just enough to make sure you have validated the problem and built the right solution, you still have to take it to “market”. As the PM for an internal tools team you are not just the Product Manager you are the product marketer and you have no budget.

This talk goes into some strategies and tactics for launching products internally that increase adoption and create a positive feedback loop from your customers for future iterations.

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