From the very beginning at Drift, we committed to launching a new product or major capability to our customers every single month. Several years later, we have gone through hypergrowth, scaling the company to 350+ people, honed in our target customer -- and we still haven't missed a date. This isn't just about shipping these "marketable moments" as we call them. It's about a promise to our customers to focus on what they need, to solve for them, and to continuously work on creating the outcomes they need month after month. This heartbeat, that starts in product, is felt across the company: product (engineering, design, product management), marketing, sales and customer success - we all work together to focus on making our customers' lives better.
In this talk by Maggie Crowley, Director of Product Management at Drift, you'll learn: how to set up your product team to ship the right thing, on time, how product launches shape marketing campaigns, sales activity, and, ultimately, revenue, and how to partner with your customers to build the best product possible.
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