As Product Managers our job is to deliver business outcomes, but the way we achieve it is through shipping product: an output. At Intercom we've learned a few things as we've struggled to set the right level of accountability for product teams to outcomes, and in this talk will share the two archetypes of projects, the limitations and common pitfalls in each, and best practices for how to ensure your teams outputs drive most impact possible. Takeaways: Understand how the product you ship impacts business results Recognize the two different starting points for projects Use proxy metrics to bridge the gap to impact
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