Product Led Growth: The Rise of the User

A talk by Kyle Poyar
VP, Market Strategy, OpenView

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About this talk

Why is it that companies like Dropbox and Atlassian are worth 2x more than regular SaaS companies post-IPO? How do they grow faster and more efficiently than their peers? The answer is simple: they build for the end user.

In this talk, you'll learn the roadmap for launching and scaling a top notch product-led software company. It’s a seven step guide for achieving PLG excellence by creating products for end users, distributing to those users and then scaling beyond end users.

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Your Product Sells Itself. Now Hire Sales.

You have a healthy self-service business that continues to grow on its own. You’ve added a repeatable sales process to accelerate growth. Now you have to close the loop: embrace the unique benefits of a sales team to improve on your existing process.

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