Keep Innovating! How to Design a Product Organization to Protect your Business from Disruption

A talk by Manuel Breschi
Group Product Manager, Zendesk

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About this talk

Challenging times like the ones we are currently living are disruptive to many businesses, yet they also represent opportunities for start-ups and new products to flourish and target long-neglected low-ends of the market. In order for existing businesses to survive and thrive, product innovation is the essential propeller to grow into future market scenarios created by the crisis. In this presentation, Manuel offers suggestions on how to set-up and design a Product organization to experiment with new revenue-generating and future-proof products.

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