Product Managers voraciously consume analytics, customer personas, and user research all in service of iterating their way to a successful product. This level of rigor is only part of the story. The culture of an organization influences the development of products and the Product Managers that cultivate them. In this talk, Kevin will share his insights on the differences between a culture obsessed with customer service, one where customers are obsessed with the brand, and another whose customers who deeply obsess over the product.