Two Peas In A Pod - What We've Learned About a Successful Partnership Between Product Marketing and Product Management

A talk by Caroline Hynes
Director of Product, Zendesk

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About this talk

In Product teams we talk about and emphasise the importance of collaborating and partnering with our engineering teams. We know the value understanding our customers and the power of engaging with them. We don't always have the same engagement with our PMM partners. But when we do, magic happens.

Working with PMM can bring a product to life, being the voice of the product internally and externally. PMM will go to the end of the earth to get the message out there to get customers excited about the product and what we are building. They can be an amazing product evangelist.

I will discuss what good/poor looks like. Give some practical use cases and examples

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